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GA4 Ecommerce Data Now Powers Google Ads Remarketing

December 5, 2025
Screenshot of a webpage section titled "Display dynamic remarketing in Google Analytics," with the title highlighted in yellow and explanatory text about Remarketing and GA Ecommerce Data, along with several blue hyperlinks below.

Dario Zannoni shared that Google Ads now lets advertisers run Dynamic Remarketing using Google Analytics ecommerce data, removing the need for dynamic events via the Google Ads tag.

Screenshot of a webpage section titled "Display dynamic remarketing in Google Analytics," with the title highlighted in yellow and explanatory text about Remarketing and GA Ecommerce Data, along with several blue hyperlinks below.

You just need working Google Analytics 4 ecommerce tracking, linked Google Analytics 4 and Google Ads accounts, and matching product IDs.

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