Google has added a new label to Shopping ads using local inventory by displaying the merchant’s city or town directly in the ad unit. Locations (such as “London” or “Tonbridge” in the example below) can now appear above the product title, offering shoppers a clearer sense of where the store is based.
This enhancement builds on existing local shopping formats such as “In-store,” “Pickup later,” and “Curbside pickup,” but is more explicitly location-focused. It may help drive more foot traffic to nearby stores and assist users in making faster decisions based on proximity.
There’s no official announcement yet, so availability and requirements remain unclear.
This update was noticed by Hana Kobzová.