Google is now surfacing Performance Max Channel Performance reports at the manager account (MCC) level, expanding access beyond individual accounts.
This enhancement gives agencies and enterprise advertisers a cross-account view of how PMax allocates spend and performs across channels like Search, Display, YouTube, Discover, Gmail and Shopping.
Originally announced by Google in November 2025, the feature is now appearing in the online interface for some advertisers.
This update was shared by Mike Ryan and Anu Adegbola.