Google Ads Updates: July 2025 - PPC News Feed

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A notice addressed to an advertiser explains their site or apps do not comply with Google's EU User Consent Policy, encouraging them to contact Google or complete a form for help achieving compliance.

Tracking and Ads Disabled for EU Sites Without Consent Mode

A digital dashboard displays Google Ads asset-level performance data with columns for asset type, campaign type, conversions, conversion value, and average CPM. Key RSAs campaign metrics are highlighted with red rectangles.

Google Ads Rolls Out Asset-Level Performance Data for RSAs

A Google Ads campaign setup screen displays options for campaign goals, with "Clicks" selected. Below, a section titled "Target cost per click" offers details and a checkbox to set an optional Target CPC, ideal for Demand Gen strategies.

Target CPC Live in Demand Gen

Google Adds Branded Searches as New Conversion Metric

Screenshot of Merchant Center Next highlighting the "Product Studio" page. A red arrow points to "Product Studio" in the left menu, while the main area offers tools to generate better product images in seconds.

Product Studio Gets New Location and Features in GMC

Screenshot of a Google Ads interface in PMAX Accounts, highlighting the "Negative Keywords" section. Options to add or use Negative Keyword Lists are visible, along with a list of keywords to select and add.

Negative Keyword Lists Now Available in Some PMAX Accounts

Brand Inclusions and Exclusions Moving into AI Max

Dropdown menu showing options: “Search terms,” “Search terms and landing pages from AI Max” (highlighted), “Live AI Max Search Terms,” and “Landing Pages Report” for Dynamic Search Ads.

AI Max Search Terms and Landing Pages Report Live

Screenshot of Google Ads Campaign settings, with a yellow circle stating "Now available in all Google Ads accounts" pointing to the "Smart Bidding Exploration" option for tROAS campaigns in the settings menu.

Smart Bidding Exploration Now Live for tROAS Campaigns

Gender Exclusions Live in Performance Max

A screenshot of the AI Max Ad Group Settings Beta interface showing options for search term matching, including a toggle for using only provided keywords to match types, highlighted with green boxes.

Ad Group Settings for AI Max Available in Beta

Screenshot of a Google Ads interface showing a responsive search ad report. A large black arrow points to the "View more details" button in the search term categories section, highlighting how video search offers a powerful search upgrade for ad assets.

Search Term Insights Now Available for RSAs

A split screen shows a man in a suit at his desk with digital graphics overlay on the left, and Demand Gen Ads like a “Grow Your Business In Just 4 Hours” website ad with a "Visit site" button on the right. An arrow connects both panels.

Landing Page Screenshot Spotted Live in a Video Ad

A sponsored search result offers advice for helping pets with mobility issues, including making a house dog-friendly and sizing pet wheelchairs. Explore AI Max insights and blog pages with easy tips and 4-wheel pet wheelchair guides.

AI Max Search Ads Spotted Live

Two screenshots show a digital dashboard titled "Channel performance," featuring charts and tables with Google marketing channels, PMax campaign stats, impressions, conversions, and historical channel data, along with menu options on the left.

Google to Wipe PMax Historical Channel Data

Screenshot of a Google Ads interface for an AI image generator with in-platform "Products to Lifestyle" and "Aspect Ratios" features. A pop-up displays an AI lifestyle image creation ad. Arrows and labels guide users through Google’s new tools.

Google Introduces In-Platform AI Lifestyle Image Creation

A table titled "Seed List Options & Requirements" explains that up to 10 seed lists per Lookalike Targeting segment are allowed, with at least 100 matched users required. It lists seed list types, including creator data and Cross-Platform Data segments.

Google Ads Enhances Lookalike Targeting With New Options

A screenshot shows the Google Ads interface comparing average target CPA options alongside recommendations. A pop-up on the right displays competitor impression share changes over a date range, with red arrows highlighting key interactions and changes.

Target CPA Recommendations Now Based on Competitors’ Data

A screenshot of a Raisin ad in Spanish features Google Search Ads, highlighting “100K+ visits in past month” with Traffic Volume Labels in a green box, plus a “NEW” sticker and arrow on a white and yellow background.

Google Tests Traffic Volume Labels in Search Ads

A Billing Settings page for Google Ads displaying warning messages about missing backup payment methods, primary and backup payment options, and a blue pop-up alert guiding users to their Payment Methods.

Payment Methods Relocated to Billing Settings in Google Ads

Screenshot of Google Ads' advertiser verification page showing a section to answer who the ads are funded by, with a red arrow pointing at this task. Options to start advertiser verification tasks are on the right side of the screen.

“Ads Funded By” Field Now Part of Advertiser Verification

A chart with a red arrow pointing to a 72.7% Optimization Score, next to an enlarged popup showing ad sitelink suggestions and an ad preview with four clickable sitelinks and helpful recommendations.

Optimization Score Column Shows Tips from Recommendations

A digital report shows channel performance data in a table. The “Total” row is highlighted in green, displaying Google Ads metrics such as impressions, clicks, interactions, and conversions with a click-to-expand summary.

Segment by Product Data Usage in PMAX Channel Performance

Illustration of a woman sitting on stacked books using a laptop. To her right, icons of Google services like Google Search, YouTube, Gmail, and Google Maps connect to a central analytics symbol, suggesting integration or collaboration. This scene guides developers towards maximizing performance.

Brand Guidelines Now Default in New PMax Campaigns

A screenshot shows an email inbox featuring E-Commerce ads for iRobot and a Wybot pool cleaner, highlighted by a red arrow pointing to another screen displaying two Wybot pool cleaner ads with prices and a "free shipping" label.

New Gmail Ad Format for E-Commerce in Demand Gen

Screenshot of a Google Merchant Center interface showing a notification to review AI-generated product images. A desk with notebooks, a pen, and a cup appears in the product images on the right side of the screen.

AI-Generated Product Images “Generated for You” in Google Merchant Center

A screenshot of a Google AI Image Editing interface for editing images, showing four abstract image thumbnails and three buttons below: "Select image," "Edit multiple images" (highlighted by a red arrow), and "Generate image.

Bulk Image Edits With AI in Assets Library

A Google Ads prompt suggests enabling AI Max for Search campaigns to boost conversions or ROI, highlighting it as an AI Essential with options to view the Recommendations or apply them.

AI Max for Search Has Landed in Recommendations

Screenshot of a Gmail inbox with the cursor hovering over a button labeled “Enable your recommendations” next to an email from Google Ads, highlighting how easy it is to access Google Ads recommendations with a single click.

One-Click Apply for Google Ads Recommendations in Gmail

A digital screen displays a pop-up for a "Flightgift $500 USD gift voucher" on the Google Partners Rewards dashboard, showing details about the voucher and its usage, with blurred reward items visible in the background.

Google Partners Rewards Has Added Flight Vouchers & Gumball Machine Game

Two sponsored online ads in horizontal format are shown. The first from MediaMarkt promotes office equipment, featuring two women at a desk. The second, styled like YouTube Pause Ads, highlights free program registration to earn up to 12,600€.

YouTube Pause Ads Show in Both Vertical and Horizontal Formats

Screenshot of a Google search for "Club Wyndham Oceanside Pier Resort," showing a 4.5-star rating, hotel details, and sponsored listings for nearby places, including Oceanside Marina Suites, highlighted on the left.

Google Surfaces Nearby Hotel Ads with Direct Booking Button

A Google search for "travel insurance" shows sponsored results with titles and links. Red arrows highlight the words "Compare Travel Insurance" and "Coverage in Minutes.

Google Highlights Irrelevant Words in Bold in Search Ads

A settings screen in Google Ads displays a checkbox labeled “Always show the lead form when someone interacts with my ad” under the heading “Lead Form setting.” An arrow directs attention to the checkbox.

New “Always Show Lead Form” Setting Spotted in Google Ads

Screenshot of a Google Ads email to advertisers outlining the mandatory phone number verification for message assets starting August 1st, with policy enforcement details and a link to fix disapproved ads or assets included.

Phone Number Verification Becomes Mandatory for Message Assets

Screenshot of a Google Ads interface showing Google testing a new search match type called "AI Max," highlighted in green with a "NEW" label, and a keyword table listing an eligible "AI Max Keyword" for broader reach.

AI Max Segment Available in Google Ads

A Google search results page shows a “Sponsored results” section for pet insurance with an arrow pointing to the "Ad" label and highlighting the sponsored label design next to the costco.com result.

Google Ads Tests Grouped Favicons Next to Sponsored Label

Screenshot of an email discussing Google Ads tag implementation; a key point is highlighted in yellow, warning that manual configuration is deprecated and recommending the use of DR Setup and dynamic remarketing for campaign management.

No More “Edit Source” Needed in Remarketing Code Setup

Google search results for "personal injury lawyers" display sponsored ads for Lundy Law and Cousin Benny Injury Lawyers. On Safari, Google tests Scrollable Pill Sitelinks, while Cousin Benny’s ad features a video thumbnail with three men in suits.

Google Tests Rectangular Sitelinks in Search Ads

A Google Ads interface displays a yellow warning bar saying, "Switch to business domains," with buttons for "Dismiss" and "Get started." Arrows and text highlight this new security feature that restricts the use of personal emails for account protection.

Google Ads Warning To Stop Using Personal Emails

A red arrow points to the "Knowledge base" link in a dropdown menu under a sponsored search result for ClickPatrol, which offers PPC-click blocking services.

Google Tests Underlined Sitelinks on Hover in Search Ads

A webpage explains the "maximum retail price" (MRP attribute) for product listings on Google India, with headings, a brief description, related links, and a highlighted note that it's optional and available only for free listings in India.

“Maximum Retail Price” Attribute for Product Feeds in India

A Google search for “bed sheets” shows related products and services, including a Related Ads Block with luxury bed sheets, best bed sheets, the sheet store, bed sheets King, Queen sizes, and bamboo bed sheets on eBay.

Google Removes ‘Sponsored’ Label from Related Products & Services Block

Screenshot of the "Data sources" page in Google Merchant Center, showing product sources. Google found 179 products on the online store, with options to manage products and view primary or supplemental sources.

Google Updates “Found by Google” Section in GMC

A screenshot of a "Change history" dashboard in Google Ads, showing an overview tab with filters for user, campaign, and performance. Changes made by an AdWords Administrator are listed as budget changes, with filter options below.

Who Is “AdWords Administrator”? Ghost Entries in Change History

A Google search results page features Google Search Ads, highlighting suggestions like "Running Shoes Women" and "Best running shoes women," along with a Carousel of links, including On’s site for Swiss Performance Running Shoes & Clothing.

Google Search Ads Test “People Also Consider” Carousel

Screenshot of the "Edit settings for Purchases" page in Google Ads, featuring options for goal settings, campaign-specific goal settings with a table of campaigns, and conversion actions. Delivery Truck Icons highlight shipping-related actions in the summary table.

Conversion Settings Panel Updated

Screenshot showing a Google Ads Support page for Performance Max campaigns, with "603K views" in green and the words "View count," "NEW," and helpful Recommendations highlighted with arrows and icons.

Google Ads Support Pages Now Show View Counts

A notice about Google Customer Reviews badge upgrades, featuring bold text and an icon of a webpage with a star rating. The notice explains new store widget features and provides upgrade and opt-out information.

Customer Reviews Badge Gets Upgrade in August

Grey Background Appears Around Business Logos in Search Ads

Screenshot of the Google Ads Editor v2.10 welcome screen, highlighting new features like AI Max for Search Campaigns, the Link Checker tool, and Guided Construction for Performance Max Campaigns. Includes Help Center, Forums, and Continue buttons.

Google Ads Editor v2.10 Now Available

Official Google Advertising and Measurement Community on Discord

Google Ads API May Support Third-Party GenAI Tools via MCP

Screenshot of a Google Ads interface showing a pie chart of user locations by city—Amsterdam (77.4%) leads. Panels display regions, metrics, keywords, and Keyword Planner tools like forecasts by city for targeted campaign insights.

Keyword Planner Now Shows Forecasts by City and Device

Google search results page for "promotional gifts," showing sponsored links for Titan Company, Loopify World, and Valueprint.in, each offering customized corporate gifting and hampers. The search bar appears at the top.

Paid Search Results With Full-Length Description Lines

AI Max Now Available for Ad Grants in the US

Abstract illustration featuring digital interfaces with a green megaphone, a gear icon, and web elements like tabs and buttons. The background includes geometric shapes and icons representing settings and navigation.

Temporary Outage Hits Google Ads

Incorrect Member Prices Could Lead to Disapprovals

Illustration of a person pointing at a large screen displaying a green checkmark and various icons and text. The person has dark hair and is wearing a striped shirt. The checkmark suggests approval or successful completion.

Tax Settings No Longer Needed in U.S. Product Feeds

A speaker stands on stage in front of an audience at GML 2025, presenting a large screen that displays the words "Data Manager" with abstract wave graphics, highlighting the importance of data integration.

Zoho CRM Joins Google Ads for Offline Conversions & Customer Match

Google Ads API Python Library Drops Support for Python 3.9

Google Lifts Restrictions on GCLID + GBRAID in API Imports

Illustration of a person on a ladder placing a golden crown on a globe. Surrounding icons include a calculator, document with magnifier, and compass, representing global leadership and strategic planning themes.

Google Ads Bans Daily Fantasy Sports Ads in California

An illustration of a laptop showcasing a webpage with a blue header and an "Ad" label, symbolizing testing in online advertising. In front, a yellow laboratory flask emphasizes experimentation, while subtly hinting at the integration of the new Sunset API schedule into your advertising strategy.

v18 API Requests to Stop Working After August 20

An illustration of a laptop showcasing a webpage with a blue header and an "Ad" label, symbolizing testing in online advertising. In front, a yellow laboratory flask emphasizes experimentation, while subtly hinting at the integration of the new Sunset API schedule into your advertising strategy.

Ad Sharing Functionality Ends in Google Ads API by October

Illustration of a laptop screen displaying a webpage with a large yellow banner ad at the bottom about Google political ads, showing a hand placing a ballot into a box, and rectangular text blocks referencing policy updates.

Google Updates Political Ads Policy and Verification Guidelines

A Google email notification informs advertisers of a July 2025 policy update on Crypto Ads Canada, outlining new requirements, certification required, and compliance expectations for advertising cryptocurrency exchanges and software wallets.

Crypto Ads in Canada Face New Certification Policy

Illustration of two people shaking hands in front of a large blue shield with a medical cross, symbolizing healthcare partnership, medical insurance, or healthcare professional targeting in line with Google ads policy.

Google Restricts Personalization for Drug Ads Without Certification

A person stands next to a giant smartphone screen displaying a keyhole shape and checkmarks. There is a speech bubble with stars, indicating a password. The illustration suggests themes of security and privacy.

Dangerous Products Policy Update Targets Pill Press Ads

Illustration of two people with a large smartphone featuring a gaming controller icon. One person is standing and using a tablet, while the other sits wearing headphones. Various game-themed icons are scattered in the background.

Google to Allow Online Gambling Ads in Ukraine