YouTube Ads Updates: September 2026 - PPC News Feed

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Lookalike Segments Expand to Video Campaigns

Lookalike Segments Expand to Video Campaigns

Screenshot showing Google Ads campaign group type selection interface with Video campaign group option highlighted and selected

Video Campaign Groups Spotted Live in Google Ads

Screenshot of a YouTube ad setup page showing three video assets with audience labels, each highlighted in red, and black arrows pointing to the audience types for each video.

Google Ads Displays “Audiences” Tag Under Video Assets

Screenshot explaining how YouTube Reach metrics work and their limitations, showing text about measuring estimated viewers including co-viewers and cross-device statistical models with a 92-day maximum timeframe.

YouTube Creator Partnerships Analytics Adds Reach Metrics

Comparison table of YouTube ad formats including skippable in-stream, in-feed, non-skippable in-stream, bumper, YouTube Shorts, and YouTube Masthead ads, showing format descriptions, placement locations, and maximum video lengths, with bumper ads highlighted at 6 seconds.

Bumper Ads Redefined as 5 to 6 Seconds Long

Google Ads Updates Personalized Advertising Policy

Google Ads Updates Personalized Advertising Policy