As of July 18, 2025, Google Ads has updated its Gambling and Games policy, which now prohibits Daily Fantasy Sports ads in California.
Daily Fantasy Sports (DFS) are online games where you create a virtual team of real-life athletes from a specific sport (like football, basketball, or baseball), and compete based on how those players perform in actual games on a single day or over a short period, typically no longer than a week.
This change is effective immediately. Verify your geo-targeting settings to ensure compliance with relevant regulations.
Read the full update here: Updates to Gambling and games policy: California, USA