Google Ads Updates: September 2026 - PPC News Feed

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Illustration of two people interacting with oversized website elements. One stands by a large red magnifying glass and search bar, while the other sits holding a laptop displaying a graph, with a gear icon in the background.

AI Mode Tests Serving Regular Search Campaigns

Meridian GeoX Launches Globally for Causal Experiments

Meridian GeoX Launches Globally for Causal Experiments

Screenshot of Google Ads documentation explaining how automated promotion assets work, with sections on requirements and functionality for Search and Performance Max campaigns with location assets.

Automated Promotion Assets Launched in Google Ads

Lookalike Segments Expand to Video Campaigns

Lookalike Segments Expand to Video Campaigns

A red arrow points to the “Prefill campaign” section labeled “BETA,” with options to choose a source campaign and a description about drafting campaigns using Google AI.

Google Tests Prefill Campaign Feature for Demand Gen

Screenshot showing a list of countries where Waze Ads are available through Performance Max campaigns, highlighted by a red box. The list includes countries like the US, UK, Canada, Australia, Brazil, and many others.

Google Expands Waze Ads to 42 Countries

Two LinkedIn posts: Anthony Higman announces Google’s new AI Mode search campaigns. Ginny Marvin clarifies that Exact and Phrase match keywords can serve text ads in AI Mode but highlights limitations and AI Max and PMax features.

Google Tests Restrictive Match Types in AI Mode

Screenshot showing Google Ads campaign group type selection interface with Video campaign group option highlighted and selected

Video Campaign Groups Spotted Live in Google Ads

Screenshot showing performance metrics and columns available in Google App Campaigns product reporting table, including clicks, CTR, conversions, cost, impressions, price, product details, and product ID definitions.

App Campaigns Product Report Adds Cost and Conversions

Hotel Campaigns Can Now Target Regions and Cities

Hotel Campaigns Can Now Target Regions and Cities

Screenshot showing three options to customize a Business Agent: Option A through Merchant Center, Option B through the Google & YouTube app on Shopify with step-by-step setup instructions, and Option C in Search.

Business Agent Can Now Be Enabled From Shopify

Google search results page showing IDS Logic SharePoint migration ad with collapsed extra assets indicated by plus two button and red arrow pointing to expandable section

Google Ads Tests Collapsible Assets in Search

Screenshot of a hotel ad showing a highlighted “DEAL” label, discounted rates, and an arrow pointing to the deal. Includes “NEW!” sign and Thomas Eccel’s photo at the bottom with promotional banners.

“Deal” Badge Spotted Live in Google Hotel Ads

Screenshot of a YouTube ad setup page showing three video assets with audience labels, each highlighted in red, and black arrows pointing to the audience types for each video.

Google Ads Displays “Audiences” Tag Under Video Assets

Screenshot of Google Ads help text explaining pre-fill asset groups with generated assets, with two key features: in-construction callout and automatic pre-fill for campaign creation.

Performance Max Can Now Pre-Fill Asset Groups

A long screenshot of forum posts with code snippets, error messages, and user comments. The text includes highlighted sections in green and red, indicating additions and deletions or corrections.

Performance Max Help Documentation Overhauled

Screenshot of a search result for Roya.com offering SEO and web design services for eye care clinics, highlighting AI optimization, customer reviews, and a link to more customer feedback.

‘What Customers Love’ Summary Now Showing on Desktop

A sponsored search result for Semrush advertising “20+ SEO Tools, One Toolkit” with a brief description and customer review snippet below.

Google Tests AI Generated Review Summaries Again

Google Ads interface showing a “Maximize conversion value” bid strategy, a confirmation message, and a warning about campaign budget limits and bid adjustments effective August 17, 2026.

ROAS Targets Recommended in Google Ads

Compatibility table showing Klaviyo data source integration with Google Ads Offline Conversions Import and Customer Match destinations, highlighted among other supported platforms like ActiveCampaign, Amazon Redshift, BigQuery, and Salesforce.

Klaviyo Added as Customer Data Source Partner

A webpage about bamboo bed sheets shows sponsored ads for sheet sets in various colors and materials at the top and bottom, with product images, ratings, and prices displayed in each ad section.

Shopping Ads Now Showing in AI Mode

Diagram showing setup instructions for Google tag gateway for advertisers integration with Fastly CDN in Google Tag Manager, with a note about beta status and support options, flowing to detailed setup steps.

Google Tag Gateway for Advertisers Exits Beta on Akamai and Fastly

Screenshot explaining how YouTube Reach metrics work and their limitations, showing text about measuring estimated viewers including co-viewers and cross-device statistical models with a 92-day maximum timeframe.

YouTube Creator Partnerships Analytics Adds Reach Metrics

Comparison table of YouTube ad formats including skippable in-stream, in-feed, non-skippable in-stream, bumper, YouTube Shorts, and YouTube Masthead ads, showing format descriptions, placement locations, and maximum video lengths, with bumper ads highlighted at 6 seconds.

Bumper Ads Redefined as 5 to 6 Seconds Long

Google Ads Updates Personalized Advertising Policy

Google Ads Updates Personalized Advertising Policy

Google Ads API v22 Set to Stop Functioning in October

Google Ads API v22 Set to Stop Functioning in October

Google Ads Developer Policies Updated for Enhanced Security

Google Ads Developer Policies Updated for Enhanced Security