Emmanuel Flossie shared that Google Merchant Center has introduced a new attribute, [MRP] (Maximum Retail Price), currently available for free listings in India.
- MRP must match across product page and checkout (not supported by default on most platforms)
- MRP ≠Sale price – use accurately
If you’re selling in India, now’s the time to audit your feed. This change could directly affect product visibility and compliance.
Read the full list of requirements here: Maximum retail price [maximum_retail_price].