Google Keyword Planner is surfacing more detailed forecasting data within saved keyword plans. Advertisers can now break down forecast volumes by city, region, and device type, including platform-level insights.
This is especially useful for campaigns targeting multiple locations or focusing on specific user contexts. You can also apply filters by state, DMA, or municipality, offering more precise budgeting and local strategy planning.
Grouped keyword ideas remain available, and this appears to be a quiet rollout, possibly limited to some accounts.
This update was shared by Amiya Prakash.
