Google is testing a carousel layout for its “People Also Consider” ad format in search, a shift from the earlier list-style layout spotted on mobile spotted in May 2025.
The format appears for sponsored results and allows users to swipe through similar products or brands, offering a more interactive, scroll-friendly ad experience.
First seen in February on desktop, this format seems to be evolving fast.
This update was shared by Sachin Patel and Barry Schwartz.