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Segment by Product Data Usage in PMAX Channel Performance

A digital report shows channel performance data in a table. The “Total” row is highlighted in green, displaying Google Ads metrics such as impressions, clicks, interactions, and conversions with a click-to-expand summary.

There’s now an expandable row in the Channel Performance report (beta) that gives you a quick summary split between feed-based and asset-based metrics.

What’s new:

  • Let’s you expand a row directly in the report.
  • Once expanded, it shows key performance metrics segmented by whether product feed data was used or not.
A digital report shows channel performance data in a table. The “Total” row is highlighted in green, displaying Google Ads metrics such as impressions, clicks, interactions, and conversions with a click-to-expand summary.

This update was shared by Mike Ryan and Barry Schwartz.

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