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Optimization Score Column Shows Tips from Recommendations

A chart with a red arrow pointing to a 72.7% Optimization Score, next to an enlarged popup showing ad sitelink suggestions and an ad preview with four clickable sitelinks and helpful recommendations.

Google Ads has added a new icons to the Optimization Score column, positioned next to the Optimization Score within the Campaign table.

When hovered, the icon displays a specific recommendation from the Recommendations section such as missing sitelinks, without requiring users to open the full Recommendations view.

A red arrow points to a 72.7% Optimization Score on a grid. An arrow leads to a pop-up showing ad Recommendations with sitelinks, highlighting tips to improve ad performance.

It is unclear why the icon appears in some campaigns only, or whether it surfaces a limited set of recommendation types.

This was spotted by Hana Kobzová.

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