Google Ads will update its Gambling and games policy in Ukraine on July 14, 2025. From this date, certified and state-licensed operators and aggregators will be permitted to run ads for online gambling services in the country.
The allowed formats include online poker, sports betting, casino games, and state lotteries. Each category requires separate licensing from Ukrainian authorities. Advertisers, including agencies, must complete a country-specific certification process to be eligible.
This change aligns with Google’s approach to localized gambling policy enforcement and provides a new opportunity for regulated advertisers in Ukraine.
The Gambling and games policy page will be updated accordingly when the changes take effect.
Read the official announcement: Update to Gambling and Games Policy: Ukraine.