Google Ads is testing a new “Ad group settings for AI Max” that gives advertisers more control over keyword expansion. This beta introduces a toggle to enable/disable Search term matching, allowing users to switch between AI-driven matching and traditional match types.
This setting joins three other ad group-level controls now available in AI Max campaigns:
- Brand Inclusions
- Location of Interest
- URL Inclusion
The addition reinforces Google’s push for AI-led automation, suggesting manual keyword control may become optional rather than default.
This update was spotted by Thomas Eccel.