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Product Studio Gets New Location and Features in GMC

Screenshot of Merchant Center Next highlighting the "Product Studio" page. A red arrow points to "Product Studio" in the left menu, while the main area offers tools to generate better product images in seconds.

Google has relocated the Product Studio within Merchant Center Next. Previously found under the “Products” section in “Your business,” it now appears as a separate section directly in the left-hand navigation under “Your business.”

Screenshot of Merchant Center Next highlighting the "Product Studio" page. A red arrow points to "Product Studio" in the left menu, while the main area offers tools to generate better product images in seconds.

Here’s where it was located and what the homepage looked like before:

Screenshot of the Merchant Center Next interface. The "Products" section is open, highlighting the Product Studio tab with an image of a cream tube among rose petals and a blue "Get started" button below.

Along with the move, Product Studio received a redesigned homepage featuring three tabs: Explore, Image themes, and History.

The “Image themes” tab introduces a library of templates including categories like Celebrations and holidays, Seasons, Interiors, and more.

A Google image search results page for "supergoop unseen sunscreen product," displaying various photos of the sunscreen tube, often shown with bright backgrounds, hands holding the product, and outdoor scenes—ideal for use in Product Studio or Merchant Center Next.

Product Studio now also supports video generation directly from its homepage, making creative asset creation more accessible to merchants.

Screenshot of a web page titled "Product Studio" in Merchant Center Next, featuring options to generate better product images or turn still images into eye-catching videos. Blue buttons say "Generate image" and "Generate video.

This update was shared by Hana Kobzová.

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