Google Ads is testing a new beta feature that groups search terms triggering Responsive Search Ads into intent-based categories and subcategories.
This enhancement, located under RSA’s asset details view, surfaces even queries previously hidden due to privacy thresholds, offering a clearer view into user intent behind impressions and clicks.
Advertisers can view aggregated performance metrics for each category, including CTR, conversions, and search volume, plus month-over-month trends to help spot emerging themes.
This update was spotted by Georgi Zayakov.