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Tax Settings No Longer Needed in U.S. Product Feeds

Illustration of a person pointing at a large screen displaying a green checkmark and various icons and text. The person has dark hair and is wearing a striped shirt. The checkmark suggests approval or successful completion.

Starting July 1, U.S. merchants no longer need to manually set up tax settings in Google Merchant Center, as previously announced.

Google will now automatically calculate tax based on the shopper’s location at the time of the search. This removes a common source of disapproval and simplifies setup, especially for merchants using dynamic shipping.

Illustration of a person pointing at a large screen displaying a green checkmark and various icons and text. The person has dark hair and is wearing a striped shirt. The checkmark suggests approval or successful completion.

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