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New Gmail Ad Format for E-Commerce in Demand Gen

A screenshot shows an email inbox featuring E-Commerce ads for iRobot and a Wybot pool cleaner, highlighted by a red arrow pointing to another screen displaying two Wybot pool cleaner ads with prices and a "free shipping" label.

Google is testing a new Gmail ad format that prominently showcases a product in the Promotions feed in Gmail.

Once clicked, the layout displays multiple products side-by-side, each showing a product image, name, price, and average star rating, including promo labels like “Free shipping”.

A screenshot shows an email inbox featuring E-Commerce ads for iRobot and a Wybot pool cleaner, highlighted by a red arrow pointing to another screen displaying two Wybot pool cleaner ads with prices and a "free shipping" label.

This update resembles a condensed Shopping carousel within Gmail’s Promotions tab, blending native ad styling with familiar ecommerce elements.

This new format was spotted by Thomas Eccel.

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