As the holiday season approaches, Google AI offers new tools to help marketers navigate the complexities of holiday shopping and beyond.
With consumer behavior changing rapidly, marketers must anticipate the unexpected and drive growth year-round.
Key tips:
- Category-Level Insights: Explore the product page to gain insights at the category level.
- New Customer Acquisition Goals: Target new customers with Performance Max and Search campaigns, and benefit from gross profit optimization for improved results.
- Optimize on Profil Goals: Currently in beta.
- Generated insights and Generated reports: Available in Google Merchant Center to get clear summaries and tailored recommendations on your product inventory.
- Geo-based conversion lift studies: Available for App campaigns to assess iOS and Android performance.
- Loyalty promotions: Leverage this feature to to attract and retain your most valuable customers.
- Image and Video Generation: Use Product Studio and Performance Max to generate compelling visuals and ad copy, capturing shopper attention early with video generation coming in September! 🆕
Explore the full suite of tips here and apply them to stay ahead of trends and drive successful holiday campaigns: Top tips to optimize for the holiday season and beyond with Google AI
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