Microsoft Adds Messaging Guidelines to Text Guardrails
Microsoft Advertising has introduced Messaging guidelines to its text guardrails, expanding control for…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Video Reach Campaigns Get Automated Bidding in Beta
Video reach campaigns in Google Ads can now utilize automated bidding as a beta feature. This eliminates the…
AI Max Columns Now Available in Google Ads
Advertisers now have access to new AI Max-related columns in Google Ads. These columns include Locations of…
“Overlay on Videos” Asset Optimization for Demand Gen
Google Ads is now showing a new “Overlay on videos” setting in the asset optimization options of…
Asset Studio Now Powered by AI in Google Ads
Google Ads has introduced a new AI-powered Asset Studio, leveraging Gemini to enhance content creation. This…
AI Max Text Customization Adds Asset Previews Before Opt-In
Google has introduced text customization asset previews for Search campaigns using AI Max. Advertisers can…
Google Ads Experiments Get AI-Powered Insights
Google Ads now includes an AI-generated summary panel in experiment reporting. This new feature, highlighted in…
Google Tests “Direct Offer” Asset in Google Ads
Google is testing a new Direct offer asset in Google Ads. It shows up in the Assets interface with a beta label,…
Merchant Center UCP Integration Hub Rolls Out in the US First
The Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants…
Sitelinks in AI Mode Being Tested by Google
Google is experimenting with sitelinks in the AI Mode of its ad platform to determine which ad formats drive the…