Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns
Microsoft Advertising is testing Copilot Audience Generation, a new feature available in a closed beta for…
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PPC News: AI
326 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Agentic Commerce Updates for Holiday Shopping
Google has introduced several updates to enhance holiday shopping through agentic commerce. These updates are…
AI Mode Tests Text Anchor Ads With Descriptions
Google is testing new ways to display sponsored results in AI Mode. Ads have been spotted using text anchor…
“Descriptions for Ads” Spotted in Google AI Mode
Google’s AI Mode now displays descriptions for ads at the bottom of the page. Previously, users only saw…
Google Shows AI Label on YouTube Shorts Ads
Google appears to be testing an AI label on ads shown within YouTube Shorts. The label is displayed as a small…
Video Dubbing Tool Available in Asset Studio
A new feature, Video Ads Dubbing, has been introduced in Google Ads’ Asset Studio. This AI-powered tool…
Merchant Center Expands Conversational Attribute Specs
Google Merchant Center has enhanced its product data specifications by adding detailed formatting guidelines for…
Microsoft Advertising Publishes AI Content Transparency Rules
Microsoft Advertising has introduced a dedicated help page outlining transparency rules for AI-generated and…
Merchant Center Glitch Exposes Internal AI Prompts
Google Merchant Center briefly displayed internal AI prompts intended for generating performance insights,…