Loyalty Promotions were first spotted in February 2024 and later in May they were officially announced during the Google Marketing Live 2024 event.
Sometime during H2, 2024, Google will roll out Loyalty Promotions for the US market. It will enable merchants to show member prices in Shopping listings, leveraging first-party (1P) data for strategic marketing.
This feature allows for more personalized and effective marketing campaigns by utilizing 1P data.
This news was discovered by Alfred Simon.
