Video Reach Campaigns Get Automated Bidding in Beta
Video reach campaigns in Google Ads can now utilize automated bidding as a beta feature. This eliminates the…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Redefines Video Engagements: 10 Seconds Now Required
Google Ads has updated the engagement criteria for video campaigns, now requiring viewers to watch at least 10…
“Overlay on Videos” Asset Optimization for Demand Gen
Google Ads is now showing a new “Overlay on videos” setting in the asset optimization options of…
Overview Page Enhanced by Video Impressions and Performance by Stage
A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping…
YouTube Shopping Arrives in the Netherlands
The YouTube Shopping Affiliate Programme has officially launched in the Netherlands. This new initiative brings…
Gemini Omni Enhances Video Ads in Google Ads
Google has introduced Gemini Omni, an advanced feature within the Asset Studio in Google Ads designed to…
Google Unveils September Demand Gen Updates
Google’s latest Demand Gen updates for September introduce features aimed at enhancing engagement on…
Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…
Merchant Center Explains How to Update Product Videos Faster
Google Merchant Center has updated its guidelines to help advertisers replace product videos more efficiently.…
Video Dubbing Tool Available in Asset Studio
A new feature, Video Ads Dubbing, has been introduced in Google Ads’ Asset Studio. This AI-powered tool…