Gemini Omni Enhances Video Creation in Google Ads
Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly…
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PPC News: Video
271 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Adds Draft Option for Video Uploads
Google Ads has added an Upload as drafts option for video assets in Asset Studio. This allows advertisers to…
“How This Ad Was Made” Added to My Ad Center
Google Ads has improved ad transparency to provide users with detailed information about ads generated…
TrueView Campaigns Upgraded to Video View Campaigns
Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC),…
Google Expands View-Through Conversion Optimization for Demand Gen
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns, building on the feature…
AI-Generated Labeling Feature for Videos
Google Ads now allows advertisers to label videos created or modified using AI. This update is significant due…
Video Campaign Upgrade to Support Multiple Formats
Starting in September, Google will automatically upgrade legacy Video Reach and Video View campaigns to support…
Google Publishes Help Page for YouTube Audio Ads
Google has published a new help page for YouTube audio ads. The ad format itself is not new, audio ads have been…
Reach and Frequency Settings for Video Campaigns Live
The new setting reach and frequency for video campaigns, announced earlier this month, is now live in…
Optimize Reach & Frequency with Video Campaign Groups
Google has launched YouTube reach and frequency optimization for video campaign groups, now available globally…