Microsoft Advertising has launched its Holiday Season Marketing Playbook 2024, offering insights and strategies to optimize your festive advertising campaigns.
Key takeaways include:
- Early Engagement: Retailers should kick off holiday campaigns early. Data reveals 90% of holiday conversions occur outside the Cyber 5 period. Microsoft’s AI-driven Performance Max (PMAX) campaign tool boosts site visits by 2.6x and conversions by 4.2x.
- Price Sensitivity: Shoppers remain deal-focused due to inflation. Using multimedia ads can help brands attract these budget-conscious consumers.
- Self-Gifting Trend: More consumers, especially Gen Z and Millennials, are indulging in self-gifting, with accessories and self-care products leading the trend.
- Values-Based Purchases: Discounts matter, but consumers increasingly value eco-friendly and cause-oriented gifts.
Microsoft Advertising provides access to 1 billion users globally, offering a unique opportunity to reach high-value audiences. For a successful holiday season, download the playbook or consult with a Microsoft Advertising expert.
Get the playbook here: Unwrap growth this holiday season with Microsoft Advertising
