Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Ads API v25.2 Introduces Competitive Benchmarks
Google has released v25.2 of the Google Ads API, bringing new features that enhance competitive analysis and…
Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions
Microsoft Advertising’s recent API update introduces several enhancements, particularly for tool builders…
Microsoft’s Optimization Experiments Now Available for Shopping, Audience and Performance Max
Microsoft Advertising has expanded Optimization experiments to include Shopping, Audience, and Performance Max…
Microsoft Competition Tab Adds Search/Shopping Filter for Performance Max
Microsoft Advertising has introduced a new Search/Shopping filter on the Competition tab. This enhancement…
Performance Max Adds “Google Business Profile” Landing Option
Google Ads’ Performance Max campaigns now feature two distinct landing page options: Advertisers can…
Microsoft Ads API Returns Editorial Reasons for Assets
The Microsoft Advertising API’s GetEditorialReasonsByIds service now supports ImageAsset and TextAsset…
Google Ads Expands Promotion Mode to Daily Budgets
Google is rolling out Promotion Mode in Google Ads, first announced in September 2025 for total budgets and now…
Performance Max Can Now Pre-Fill Asset Groups
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups. This allows…
Performance Max Help Documentation Overhauled
Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new…