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GML 2024: More Details Revealed about Profit Optimization

May 23, 2024
Two sunglasses with tortoiseshell frames are displayed. The left pair, featuring brown lenses, is priced at $50. The right pair also costs $50 and sports round frames with dark lenses. Highlighted in green below is "Gross profit $35," demonstrating a focus on profit optimization, while $25 appears beside the right sunglasses.

During the Google Marketing Live 2024 Keynote event, Google announced profit optimization and the day after, during the Google Marketing Live 2024 EMEA event, shared more information about this upcoming feature.

Initially, it will be launched for Shopping campaigns only. Later, in Q3, it will be added for Performance Max for retail.

This update was announced during Google Marketing Live 2024 EMEA event.

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