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Performance Max Adds Search Partners And Display Controls

Screenshot of Google Ads settings showing Display Controls with options to select Search Partners and Google Display Network, both checked within a red-outlined box. Menu and other features are visible on the left.

Google’s Performance Max is gaining more transparency across its partner network. Advertisers can now decide whether to show ads on the Search Partner Network or opt into the Google Display Network, giving them greater control over where their ads appear.

Screenshot of Google Ads settings showing Display Controls with options to select Search Partners and Google Display Network, both checked within a red-outlined box. Menu and other features are visible on the left.
Screenshot: Hana Kobzová

This update was shared by Adriaan Dekker, Renaldo Spin and Barry Schwartz.

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