With nearly 45% of U.S. Consumers planning to spend at least $500 on gifts, small and medium-sized businesses (SMBs) have a prime opportunity for growth this holiday season.
However, with five fewer shopping days than last year, SMBs must maximize its efforts during Cyber 5, also known as Cyber Week, from Thanksgiving on November 28 to Cyber Monday, December 2, 2024.
Key Recommendations:
- Diversify Ad Investments
- Focus on Shopping Ads, Text Ads, and Dynamic Search Ads (DSA).
- Prioritize top-of-mind awareness to compete with larger retailers.
- Leverage High-Impact Features
- Use Phrase Match, Site Exclusions, and Remarketing to drive clicks.
- Implement Exact Match and Responsive Search Ads for higher conversion rates.
Steps for Success:
- Connect with Microsoft Advertising experts for personalized guidance.
- Join virtual events tailored for SMBs preparing for the holiday season.
- Explore the Holiday Season resources page for tips and strategies.
- By following these strategies, SMBs can tap into the festive spending spirit and achieve transformative growth this holiday season.
For further updates with holiday season tips for SMBs read the complete article here: Small and medium businesses can achieve transformative growth this holiday season.
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