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Product Reporting by Category

A screenshot of a product management dashboard focusing on the "Categories" tab. The categories listed include Vehicles & Parts, Apparel & Accessories, Hardware, Sporting Goods, Toys & Games, and Home & Garden. The dashboard showcases Category Reporting data columns like Products, Products %, Clicks, Impressions, and CTR.

The ability to analyze products by specific segments was added in October 2023 when we were able to segment by Product types.

In November 2023, Google added segmenting by Brand and Custom labels.

What’s new?

The ability to segment by Categories has now been added! This feature is based on the google_product_category attribute, which assigns products to categories from Google’s continuously evolving product taxonomy.

If a category isn’t assigned, the product is categorized as ‘No category‘ in the report.

This news was noticed by Aleksejus Podpruginas.

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