Small and Medium Businesses Can Boost Growth This Holiday Season with Microsoft
With nearly 45% of U.S. Consumers planning to spend at least $500 on gifts, small and medium-sized businesses…
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PPC News: August 2024
74 posts
Explore PPC news published in August 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
YouTube Affiliate Destination in Google Merchant Center
Google Merchant Center has added a YouTube affiliate category under its “Destinations” segment,…
New Conversion Columns Specific to Demand Gen
Dario Zannoni discovered that Google is launching campaign specific set of new columns related to conversions.…
Demand Gen Alert If No Conversions in 7 Days
Thomas Eccel noticed a new alert appearing when setting up a Demand Gen campaign. The alert notifies users if…
Pill-Shaped Grey Sitelinks on Mobile
Google first experimented with pill-shaped white sitelinks in organic results, and later extended the test to…
Recommendation for Fixing Missing Deep Links in GA4
Google Analytics has introduced a new feature that identifies missing deep links in your app to help boost…
Google AI’s New Tools to Boost Your Holiday Marketing Strategy
As the holiday season approaches, Google AI offers new tools to help marketers navigate the complexities of…
Conversion Metrics For PMAX Assets
At Google Marketing Live 2024, Google promised to provide more detailed performance metrics at the asset level…
New Tools for First-Party Data Management
Google is rolling out new tools to help companies better manage their own first-party data as online privacy…
Product Reporting by Category
The ability to analyze products by specific segments was added in October 2023 when we were able to segment by…