Re-Engagement Goal in PMAX
Google is introducing a new goal option for Performance Max campaigns known as the Re-engagement goal,…
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PPC News: March 2024
82 posts
Explore PPC news published in March 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
‘Pickup Later’ With Shopping Ads
The “Pickup Later” feature, previously limited to local inventory ads, is set to expand to Shopping…
Omnichannel Experiments
Omnichannel experiments will enable advertisers to assess the effectiveness of online-only bidding compared to…
Google Opinion Rewards For Store Sales Measurement
Google will leverage it’s Google Opinion Rewards program to obtain conversion data voluntarily from users…
Store Sales Measurement for Auto Advertisers
Automotive advertisers will gain the capability to track store sales. They will have the option to upload their…
Search Lift Launches Externally
Search Lift is a tool available on YouTube TV and on the YouTube Select connected TV (CTV) Lineup that helps…
More Details About Audience Customer Types
Customer types are already available in some accounts, but now Google shared more details about this recent…
Deferred Online Conversion Adjustment (DOCA) For Google Ads
Google has shared a new feature in the making called Deferred Online Conversion Adjustment (DOCA) allowing…
Enhanced Conversions For GA4 Conversions
Previously, the Enhanced conversions feature was exclusive to Google Ads conversions. Now, it is extending to…
Discovering New Keywords Through ‘Suggested Trends’
Google has been gradually introducing a new section called “Suggested trends” in the Insights tab.…