Customer types are already available in some accounts, but now Google shared more details about this recent feature.
Labeling an audience by a specific group helps Google to understand at what stage of the customer life cycle the customers in the audience list are.
Based on that, Google will automatically manage the following:
- exclude Purchasers from the customer acquisition goal
- will consider them as a signal for bidding and optimisation
This information was presented at EMEA Product Kickoff H1 2024.
