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More Details About Audience Customer Types


Customer types are already available in some accounts, but now Google shared more details about this recent feature.

Labeling an audience by a specific group helps Google to understand at what stage of the customer life cycle the customers in the audience list are.

Based on that, Google will automatically manage the following:

  • exclude Purchasers from the customer acquisition goal
  • will consider them as a signal for bidding and optimisation

This information was presented at EMEA Product Kickoff H1 2024.

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