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Omnichannel Experiments

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Omnichannel experiments will enable advertisers to assess the effectiveness of online-only bidding compared to omnichannel bidding that includes store visits or sales.

It will help also with the transition from store visits to store sales in existing campaigns or with adjusting store visit values in existing omnichannel bidding strategies.

This information was presented at EMEA Product Kickoff H1 2024.

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