Enhanced Conversions For GA4 Conversions

Last updated on March 20, 2024

Infographic titled "GA4: User-provided data powers first-party measurement and activation." It highlights user journey measurement and enhanced conversions in Google Analytics 4 through consented, hashed data collection.

Previously, the Enhanced conversions feature was exclusive to Google Ads conversions. Now, it is extending to also cover Google Analytics 4 conversions.

This expansion aims to enhance conversion attribution, facilitating more accurate reporting and bid optimization in Google for your GA4 conversions.

This news was presented at EMEA Product Kickoff H1 2024.

Google Ads

“See More Links” in Microsoft Search Ads

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PMAX Gets a “Source” Column For Search Terms

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Barcode and QR Code Options as Promotions

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Enhanced Conversions For GA4 Conversions

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“See More Links” in Microsoft Search Ads

PMAX Gets a “Source” Column For Search Terms

Simplified Subtype Menu for YouTube Campaigns

Barcode and QR Code Options as Promotions