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Deferred Online Conversion Adjustment (DOCA) For Google Ads

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Google has shared a new feature in the making called Deferred Online Conversion Adjustment (DOCA) allowing advertisers to modify the conversion value. This new deferred value has to be submitted within 7 days after conversion and will be the value used for training smart bidding strategies.

This news was presented at EMEA Product Kickoff H1 2024.

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