Auction Insights Divided into 2 Tabs: Search and Shopping
Adriaan Dekker discovered updated Auction insights for Performance Max campaigns to include two distinct tabs:…
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PPC News: March 2024
82 posts
Explore PPC news published in March 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Missing Name and Logo and Labeling Differences in Search Ads on Mobile
Anthony Higman spotted a search ad in Google’s mobile search results that:
Radius Targeting Revolutionized with Pin Mode
Arpan Banerjee discovered a new feature called Pin Mode related to the radius geographical targeting. It allows…
Key Events Are Live in Google Analytics 4
Just over a week ago, Google introduced several new features in Google Analytics 4 related to Google Ads. Hana…
Google Publishes Ad Safety Report
Google has released its annual Ad Safety report for 2023. It outlines its ongoing efforts to combat malicious…
Search Ad Blended with Organic Results
A search ad was spotted intermixed with the organic results on Google’s desktop search interface. It was…
Conversion Funnel as a New Segment for Audiences
A new segment appeared under Audiences called Conversion funnel. It is designed to display the performance of…
Tag Diagnostics Launched for Google Tag
The Google Tag section now includes a tag diagnostics feature that displays a Tag quality score across four…
Card Layout for My Ad Center
Google is experimenting with a card layout for My Ad Center, accessible by clicking the three dots icon next to…
Google Adjusts Target CPA to Match Daily Budget in Underfunded Campaigns
Felix Duerler highlighted a notification from Google indicating that the target CPA was lowered to the daily…