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Search Lift Launches Externally

Illustration showcasing a smartphone with a red play button and video thumbnails on the left. A diagonal arrow directs attention to a web search bar featuring icons like Google Drive and Gmail on the right. Text reads "Search Lift launches externally.

Search Lift is a tool available on YouTube TV and on the YouTube Select connected TV (CTV) Lineup that helps measure the effectiveness of video ads by analyzing organic searches on YouTube and TV campaigns to understand how your ads are influencing users.

The news is that it will be externally available in Q2.

This information was presented at EMEA Product Kickoff H1 2024.

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