Search Lift is a tool available on YouTube TV and on the YouTube Select connected TV (CTV) Lineup that helps measure the effectiveness of video ads by analyzing organic searches on YouTube and TV campaigns to understand how your ads are influencing users.
The news is that it will be externally available in Q2.
This information was presented at EMEA Product Kickoff H1 2024.
Our Pick
Advance your PPC skills with God Tier Ads Framework
The always updated Google Ads training enables you to optimise and scale accounts with done-for-you templates, so you don’t devote your life to the machine. Join over 4,000 PPC pros who are getting more consistent results.