Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Re-Engagement Goal in PMAX

blank

Google is introducing a new goal option for Performance Max campaigns known as the Re-engagement goal, complementing the existing New customer acquisition goal. It enables advertisers to optimise campaigns to win back lapsed customer across web and app, reduce churn rates

This information was presented at EMEA Product Kickoff H1 2024.

blank
Share this article
0
Share
Shareable URL
Leave a Reply

Your email address will not be published. Required fields are marked *

Read next