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2 2024-03
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Re-Engagement Goal in PMAX

Last updated on March 20, 2024
Bar chart illustrating how conversion value of a $10 purchase varies for different customers. Learn how enabling PMAX helps advertisers optimize campaigns, reduce churn rates, and target criteria for beta inclusion in Performance Max.

Google is introducing a new goal option for Performance Max campaigns known as the Re-engagement goal, complementing the existing New customer acquisition goal. It enables advertisers to optimise campaigns to win back lapsed customer across web and app, reduce churn rates

This information was presented at EMEA Product Kickoff H1 2024.

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