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Store Sales Measurement for Auto Advertisers

A table displays Store Sales Measurement for auto advertisers, including columns for Store Visits, Purchase Rate, Store Sales Count, and Store Sales Value across various campaigns. A note advises confirming eligibility with a Google Ads representative.

Automotive advertisers will gain the capability to track store sales. They will have the option to upload their first-party sales data to report dynamic values and incorporate sales counts and values into their bidding strategies.

This information was presented at EMEA Product Kickoff H1 2024.

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