Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…
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PPC News: September 2026
97 posts
Explore PPC news published in September 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
“Automated Promotions” Live in Google Ads
Earlier this month, Google Ads has introduced a new feature called Automated Promotions within…
Microsoft Competition Tab Adds Search/Shopping Filter for Performance Max
Microsoft Advertising has introduced a new Search/Shopping filter on the Competition tab. This enhancement…
Recommended Investment Strategy Adds Holistic and Growth Modes in Google Ads
Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes. This…
AI Max UI Update Adds Branded Search Control
A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches.…
Microsoft Simplifies US Social Casino Ad Rules to Three Excluded States
Microsoft has updated its US social casino advertising rules, reducing complexity by limiting exclusions to just…
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Google Updates Bid Strategy Learning Period to Around 50 Conversions
Google’s help page for bid strategy learning periods has been updated. The learning period now states that…
Google Ask Advisor Can Pause Campaigns, Change Budgets and Appeal Ads
The Ask Advisor feature in Google Ads has been updated to perform a variety of new actions beyond just providing…
Offline Uploads Can Now Fill Missing User Data in Tag Conversions
In the multi-source conversions beta, Google is now documenting that additional data sources can fill in missing…