Microsoft Advertising has introduced an integration with Mediaocean’s Prisma, enabling users to automate ad insertion order placement directly within the platform.
This collaboration aims to enhance operational efficiency, allowing advertisers to seamlessly manage search and audience campaigns.
The process is now fully digital. Users can place and approve orders within minutes through Prisma without manually logging into Microsoft Advertising or handling PDFs.
Tested in collaboration with Publicis Media, this feature simplifies workflows for agencies and advertisers.
Read the full article here: Automated order insertion now available through Prisma in the Microsoft Advertising Platform
