Microsoft Advertising is making Connected TV (CTV) advertising more accessible with a user-friendly platform designed for ease of use. As ad-supported streaming services gain popularity, Microsoft’s platform allows advertisers to quickly create and manage CTV campaigns without lengthy onboarding processes or setup fees.
The platform provides access to over 860 premium CTV publishers, including Netflix, Hulu, and Disney+. Leveraging first-party data and search intent signals, ensures precise audience targeting without relying on third-party cookies.
Genre targeting for CTV enables advertisers to align their ads with specific content genres, offering over 70 options. This allows them to perfectly match their brand with shows and movies that resonate with their target audience.
Microsoft is also introducing AI-powered features, such as asset generation for CTV, to simplify the advertising process further. These innovations aim to democratize CTV advertising, making it more impactful and accessible for businesses of all sizes.
For advertisers, Microsoft Advertising offers the tools and intelligence needed to reach consumers in the growing CTV market effectively.
For more information read the article here: Making CTV accessible to everyone.
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