AI Max With Brand Inclusion Recommendation Now Available
Google is running a new beta recommendation called “Turn on AI Max with brand inclusions”,…
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PPC News: Search
392 posts
PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Negative Keyword Impact Preview Added to Google Ads
Google Ads has introduced a new feature allowing users to preview the impact of negative keywords within their…
Google Tests AI Label On Search Ads
Google is testing the addition of an AI label to select search ads on mobile devices within its sponsored…
AI Max Now Available in Microsoft Advertising Platform
Microsoft Advertising has launched AI Max, an advanced feature set to enhance Search campaign performance. …
Messages from Ads as New Optimization Goal in Search
Anthony Higman recently highlighted a new optimization feature that allows advertisers to optimize Search…
Dynamic Search Ads Upgrading to AI Max This September
Google has announced that AI Max for Search campaigns is moving out of beta, with automatic upgrades from legacy…
Text Guidelines Reusable Across Campaigns
Google Ads is launching a beta feature that lets advertisers copy text guidelines from one campaign to another.…
Location Asset Carousel Test for Search Ads
Google Ads appears to be testing a new format that shows multiple business locations in a swipeable carousel…
AI Is Reshaping Search Advertising Not Replacing It
Microsoft challenges the narrative that AI will reduce the role of search, pointing instead to a shift in how…
Microsoft Tests Nearly Invisible Sponsored Labels on Bing
Microsoft is experimenting with a new version of its sponsored labels in Bing search results, making the labels…