Swipeable Categories Tested in Google Search Ads
Google is testing swipeable categories in paid text ads. This feature allows users to swipe through a carousel…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
“Book Online” Buttons Expand to Search and Performance Max
Google is expanding the “Book Online” button through Reserve with Google partner integration to…
“Evaluating Sponsored Results” Animation Test in SERP
Google is testing a new loading animation for sponsored results in the mobile search interface, featuring the…
Microsoft Advertising Enhances Search Campaigns With AI Max
With the rollout of AI Max, advertisers will notice changes in their Search campaigns in Microsoft…
New AI Max Tools Can Help You Scale Search Campaigns
Google has introduced new features for AI Max, enhancing testing and planning tools to improve Search campaign…
“How This Ad Was Made” Added to My Ad Center
Google Ads has improved ad transparency to provide users with detailed information about ads generated…
Budget or Bidding Target Experiments Introduced for Search Campaigns
Google is expanding its Search campaign experiments with new ways to test budgets and ROI targets across…
AI Max Rolls Out Globally in Microsoft Advertising
Microsoft Advertising has started rolling out AI Max globally to all accounts as an optional suite for Search…
Google Ads Introduces Automatic Sitelink Suggestions
Google Ads can now help advertisers find sitelinks for their ad extensions. A new feature within the Google Ads…
Blue Hyperlinks Spotted in Google Search Ad Descriptions
Google is testing blue hyperlinks in the ad descriptions within the sponsored results. The appearance of…