Today, an expanded partnership was announced between Microsoft and Axel Springer, Europe’s leading digital publisher, aimed at accelerating growth in the AI era.
This collaboration will extend their adtech partnership from Europe to the U.S., with Axel Springer adopting Microsoft Advertising as their ad server and integrating it within POLITICO alongside Axel Springer’s AdTech management layer, “AdLib.” This integration will also enable advertisers to reach a wider audience through the Microsoft Advertising Network.
Read the official announcement: Unlocking the power and potential of generative AI for advertisers and publishers.
