Microsoft Advertising released an article unveiling insights from their collaboration with Roku Ads, highlighting the impact of TV streaming ads on consumer behavior.
The data reveals a 9% surge in brand searches, indicating that consumers are more likely to search for a brand or product after encountering their advertisement on TV. Furthermore, the interaction with audience ads increases by 18% following exposure to a TV streaming advertisement. The analysis also shows that the combination of Audience ads and TV ads significantly boosts the rate at which consumers search for a brand or product.
Read the official article here: Reimagining cross-channel measurement.
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