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Merchant Image Integration Spotted Live

Screenshot of a Google Ads interface with various image selection options for ads. The "Merchant products" tab is highlighted with a red arrow, indicating images pulled from linked Google Merchant Center accounts. Thanks to the Merchant Image Integration, twenty images are selected for the ad campaign.

The image integration announced in July has been seen live in the Google Ads online interface in selected accounts.

When updating images, a new tab called “Merchant products” appears that allows to choose product feed images sourced from Google Merchant Center.

There is a possibility to filter all Merchant images using the following attributes:

  • Listing Group ID
  • Merchant ID
  • Product name
  • Item ID
  • Brand
  • Product type
  • Category
  • Custom attribute

This news was shared by Hana Kobzová.

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