Demand Gen FAQ Moves Display Inventory to CPM
The Demand Gen FAQ has been updated to reflect a significant change in billing for Google Display Ads.…
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PPC News: Display
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PPC News Feed is your go-to source for the latest updates on Display campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…
Microsoft Rewrites Xbox Dash Ad Rules With Long Prohibited List
Microsoft has revised its advertising rules for the Xbox Dash placement within the Microsoft Audience Network.…
Troubleshoot Performance Fluctuations Help Pages Updated
Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes…
Google Tests ‘For You’ Label in Dynamic Remarketing Ads
Google is testing a new label in dynamic remarketing ads displayed on its Display Network. The label,…
Microsoft Pilots Audience Ads for Cryptocurrency Exchanges
Microsoft has updated its Financial products policy, now allowing Audience Ads for cryptocurrency exchanges as a…
Google Expands View-Through Conversion Optimization for Demand Gen
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns, building on the feature…
YouTube Tests Image Ads During Horizontal Mobile Playback
YouTube appears to be testing image ads on mobile during horizontal video playback. Instead of just traditional…
Business Data Feeds Now Available in Demand Gen Campaigns
Demand Gen campaigns can now utilize business data feeds, allowing dynamic ads tailored to audience preferences.…
Display Campaigns Are Migrating to Demand Gen
Display campaigns will be transitioned to the Google Display Network within Demand Gen. This…