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Google Tests “Related Searches Based on Your Browsing” in Paid Results

A Google search for “PPC for lawyers” shows sponsored results at the top, with a red arrow pointing to the “Related searches” section below the ads.

Google is now inserting “Related searches based on your browsing” into the sponsored results section. This change could alter user behavior, as users may refine their searches and generate additional ad impressions without clicking.

This update was shared by Anthony Higman.

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