Google is bringing Shopping ads to Google Lens, allowing users to shop directly from visual searches.
By the end of the year, shopping-related ads will appear alongside Lens results.
With 20% of all Lens searches related to shopping, advertisers can reach high-intent consumers easily.
For instance, if you spot a backpack in a store window, you can snap a photo with Lens to explore more options, like color or pricing, using AI models and Google’s vast Shopping Graph.
Check out the full article here to see how it works: New ways for marketers to reach customers with AI Overviews and Lens
This feature was first announced during Google Marketing Live 2024.
