AI Overviews were announced last week during the Google I/O 2024 event and are already live in the US. At Google Marketing Live 2024, Google shared that Shopping ads will soon start to appear in the Overviews.
The ads will be shown based not only on their match with the query but also on the generated AI content within the Overviews.
An example provided was a search for “How to get rid of wrinkles without an iron,” recommended buying unwrinkle spray, with Shopping ads for the mentioned spray displayed below.
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
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