Google’s Reach Planner has introduced a powerful new feature for advertisers: Efficient Reach. This feature allows users to forecast the performance of an automated mix of video ad formats across YouTube, making it easier than ever to maximize reach.
Available to all customers after a successful beta, Efficient Reach combines various ad formats: Skippable In-Stream, Bumper Ads, In-Feed Video, and Shorts to ensure advertisers are getting the most out of their campaigns.
With the new Auction vs Reserve dropdown and an updated ad format picker, you can now forecast video campaigns with ease.
Key Benefits of Efficient Reach:
- Optimized Reach Forecasting: Advertisers can now see the estimated impact of Video Reach Campaigns on metrics like reach and frequency. This insight helps to plan campaigns more effectively and ensures maximum unique reach.
- Flexible Planning Options: Reach Planner gives you the option to let Google automatically choose the best mix of ad formats and allocate budgets for you. Alternatively, you can create custom media plans that suit your specific campaign goals.
- Comprehensive YouTube Coverage: The feature includes forecasting across all YouTube surfaces, including Skippable In-Stream, Bumper Ads, In-Feed Video, and Shorts, giving you a comprehensive reach strategy for YouTube and Google video partners.
Efficient Reach provides valuable insights to plan for maximum reach and campaign efficiency, helping brands connect with their audience in a more impactful way.
This new feature was announced during Google Ads: AI Innovation Day event.
